Google's dominant search engine is set
for another major revamp, as the Internet giant introduces a new tool
called the “Knowledge Graph” – that will provide users with more
relevant results. The new Knowledge Graph will appear in the form of
short snippets to the right column of its results and provide users more
information on a topic and help users explore related items as well.
The new feature will be rolled out in the next few days to desktop,
mobile and tablet users.
Google's
new Knowledge Graph leverages Google-built database of over 500 million
people, places and commonly sought queries to provide a brief
information about a topic alongside the main search results.
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“The Knowledge Graph enables you to
search for things, people or places that Google knows about—landmarks,
celebrities, cities, sports teams, buildings, geographical features,
movies, celestial objects, works of art and more—and instantly get
information that’s relevant to your query,” Amit Singhal, senior vice
president of engineering at Google, said in a blog post.
“This is a critical first step toward building the next generation of
search, which taps into the collective intelligence of the Web and
understands the world a bit more like people do.”
Google's launch of Knowledge Graph comes days after Microsoft revamped its own Bing search engine
with deeper integration of social networking sites such as Facebook and
Twitter. The revamped Bing includes option to feature social results
from Facebook and Twitter in searches. Microsoft also added new features
to Bing to make the search engine easier to use.
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